CASCADE DESIGNS

Cascade Designs is the parent company of well-respected outdoor brands MSR, Therm-a-Rest, SealLine, PackTowl, and Platypus. I joined Cascade Designs in spring of 2021 as a junior designer with a starting focus on packaging and print design for the MSR and SealLine brands. My responsibilities quickly expanded out to work on the other brands as well, and in spring of 2022 I was promoted to the position of senior graphic designer. While my focus was largely on packaging and product instructions I also worked on on-product labeling, product illustration, trade show graphics, digital assets, trend research, file management, advertising, and more. As a designer I worked with the other members of the marketing team including team members such as project managers and copy writers. I also worked with adjacent teams such as sales and product design, as well as outside contractors for tasks such as technical illustration and copy translation. The work was highly detail oriented and stylistically precise, as each the Cascade brands come with unique brand and style guidelines to work within, and strong histories to carry and represent.

Please note that due to proprietary information not all of my work for Cascade Designs is shown, but more information can be shared upon request.